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scholarship
scholarship
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Tourism Management Diploma – 2 Years

Course Description:

The Tourism Management Diploma at HTMi Saudi Arabia is a comprehensive two-year program designed  to prepare students for exciting careers in the tourism and hospitality industry. This course provides a deep understanding of tourism principles, destination management, and hospitality operations. Through a combination of theoretical learning and practical experience, students will develop the skills and knowledge needed to thrive in various roles within the tourism sector.

Course Objectives:

  • To provide students with a comprehensive understanding of the tourism industry, including its structure, trends, and challenges.
  • To develop students’ leadership and management skills necessary for overseeing tourism operations and ensuring high- quality guest experiences.
  • To cultivate creativity and innovation in tourism product development, marketing, and destination management.
  • To familiarize students with sustainable tourism practices and ethical considerations in tourism management.
  • To prepare students for entry-level positions in tourism management or further academic study in hospitality and tourism- related fields.

Learning Outcomes:

  • Upon completion of the Tourism Management Diploma, students will be able to:
  • Demonstrate knowledge of tourism industry dynamics, including market segments, travel trends, and destination marketing.
  • Plan and organize tourism experiences, including tours, excursions, and hospitality services, to meet customer needs and preferences.
  • Develop and implement marketing strategies to promote tourism destinations and attractions effectively.
  • Apply principles of sustainable tourism and responsible travel practices to minimize negative impacts on destinations and communities.
  • Utilize technology and digital platforms to enhance tourism marketing, booking, and customer engagement.
  • Analyze tourism data and market research to identify opportunities for growth and innovation within the tourism sector.
  • Communicate effectively with travelers, tour operators, hospitality providers, and local authorities to ensure seamless tourism experiences.
  • Demonstrate professionalism, adaptability, and problem-solving skills in various tourism management scenarios.

Technical Skills:

  • Destination marketing and promotion
  • Tour planning and management
  • Hospitality operations and guest services
  • Tourism product development
  • Sustainable tourism practices
  • Tourism technology and digital marketing
  • Market research and data analysis
  • Customer relationship management (CRM) systems
  • Cultural competency and intercultural communication
  • Crisis management and risk assessment in tourism

Target Jobs:

  • Tourism Manager
  • Tour Operations Manager
  • Destination Manager
  • Travel Agency Manager
  • Event Manager (Tourism)
  • Hotel Manager (in tourist destinations)
  • Visitor Experience Manager
  • Adventure Tourism Coordinator
  • Ecotourism Manager
  • Cultural Tourism Specialist
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