Marketing Management Diploma is designed to prepare students who are interested in a marketing and/or marketing management career. The marketing concentration prepares students for entry-level, middle, and senior management positions in marketing as well as preparation for graduate study. It includes a strong understanding of retail & marketing business, concentrated knowledge of marketing theory and its technological applications, a degree of specialized expertise in one or more specific functional marketing areas. Some of the topics studied include advertising, product development, market identification, consumer research, retailing, sales, industrial marketing, marketing management, and marketing strategy, distribution outlets, customer service and consumer behavior, e-marketing applications.
