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scholarship
scholarship
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Marketing Management Diploma – 2 Years

Course Description:

The Marketing Management Diploma at HTMi Saudi Arabia is a comprehensive two-year program designed  to equip students with the knowledge, skills, and practical experience needed to excel in the dynamic field of marketing. This course covers a wide range of marketing principles, strategies, and techniques, preparing students for diverse roles in marketing management and related fields. Through a combination of theoretical learning and hands-on projects, students will develop a deep understanding of consumer behavior, market research, branding, and digital marketing.

Course Objectives:

  • To provide students with a solid foundation in marketing principles, theories, and concepts.
  • To develop students’ analytical and strategic thinking skills necessary for devising effective marketing strategies.
  • To cultivate creativity and innovation in marketing communication, branding, and product development.
  • To familiarize students with the latest trends, technologies, and tools used in modern marketing practices.
  • To prepare students for entry-level positions in marketing management or further academic study in marketing-related fields

Learning Outcomes:

  • Upon completion of the Marketing Management Diploma, students will be able to:
  • Demonstrate a comprehensive understanding of marketing concepts, theories, and frameworks.
  • Conduct market research and analysis to identify consumer needs, preferences, and market trends.
  • Develop and implement marketing strategies that align with organizational objectives and target audience characteristics.
  • Create compelling marketing campaigns across various channels, including digital, social media, print, and experiential marketing.
  • Utilize marketing analytics tools to measure campaign effectiveness, ROI, and consumer engagement.
  • Build and manage brand identities through effective positioning, messaging, and visual communication.
  • Develop pricing strategies, product portfolios, and distribution channels to maximize market penetration and profitability.
  • Communicate effectively with internal teams, external stakeholders, and clients to coordinate marketing efforts and achieve objectives.

Technical Skills:

  • Market research and analysis
  • Brand management and positioning
  • Marketing campaign development and execution
  • Digital marketing strategies (SEO, SEM, email marketing, social media marketing)
  • Marketing analytics and reporting
  • Product development and lifecycle management
  • Pricing strategies and competitive analysis
  • Consumer behavior analysis
  • Project management and coordination
  • Strategic marketing planning

Target Jobs:

  • Marketing Manager
  • Assistant Marketing Manager
  • Brand Manager
  • Digital Marketing Manager
  • Market Research Analyst
  • Marketing Communications Manager
  • Product Manager
  • Public Relations Manager
  • Social Media Manager
  • Advertising Manager
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